Motivated Digital Marketing and Social Media professional with experience in digital marketing, content management, and web analytics. Proven expertise in planning, designing, and implementing successful social media campaigns, enhancing brand visibility, and increasing audience engagement. Adept at managing cross-functional teams, optimizing customer experiences, and leveraging a wide range of platforms to achieve business objectives. Excels in strategic planning, creative content creation, and performance analysis to drive measurable growth and success.
Social Media & Digital Marketing Manager
Freelance
Remote (Dec 2023 – Present)
- Manage social media platforms, enhancing engagement through targeted content and strategic planning.
- Develop and lead digital marketing campaigns, resulting in increased brand awareness and customer interaction.
- Ensure brand consistency across digital platforms and maintain websites to improve user experience and drive traffic.
Marketing Coordinator
JH Kelly, LLC & Portland Mechanical
Longview, WA (Oct 2019 – Dec 2023)
Directed social and digital marketing campaigns (Facebook, LinkedIn, Twitter, Instagram and YouTube) and content creation for JH Kelly and Portland Mechanical.
- Managed social media marketing campaigns, website maintenance, and created all marketing collateral, including social content, articles, proposals, newsletters, tradeshow graphics, and brand banners.
- Increased social engagement by monitoring and adjusting campaigns and landing page performance.
- Provided ongoing campaign management and optimization, weekly, monthly, and campaign life-time reporting, and analytics.
Digital Marketing Manager
Brakes Plus
Centennial, CO (Aug 2013 – Oct 2019)
Creative design, content strategy and execution of all digital and social media marketing efforts for 82+ automotive repair locations. Promotions included paid ads on Google, Bing, Pandora, YouTube, OTT/streaming, and social media (Facebook, LinkedIn, Twitter, Instagram and YouTube.
- Oversaw content strategy, design, and execution of digital and social media for 82+ automotive repair locations.
- Managed paid ads on Google, Bing, Pandora, YouTube, OTT, and social media platforms.
- Conducted remarketing, email marketing, custom audience targeting, list-based targeting, and geo-fencing strategies to boost customer engagement and acquisition.
Graphics Manager
Denver Comic Con & Pop Culture Classroom
Denver, CO (Sept 2011 – July 2017)
Managed end-to-end production of all print materials for Denver Comic Con & Pop Culture Classroom, overseeing design, coordination, and installation. Collaborated closely with various stakeholders, including vendors, DCC Directors and Managers, Colorado Convention Center, and Brede – expo/event services, to ensure seamless execution. Supervised Graphics Assistants with banner and sign creation leading up to the convention.
- Managed the production of all print materials, overseeing design, coordination, and installation.
- Collaborated with various stakeholders to ensure seamless execution of marketing materials for the event.
- Developed and implemented branding strategies that enhanced event visibility and attendee engagement.
Social Media Coordinator & Graphic/Production Artist
The Western Livestock Journal, Crow Publications, Inc.
Greenwood Village, CO (July 2011 – Aug 2013)
Social platform content creation (Facebook, LinkedIn, Twitter) and reputation management. Assisted in pre-press and file configuration, and maintained asset library.
- Designed and laid out graphics and ads for various publications, boosting reader engagement and interest.
- Created and managed social media content, significantly growing the follower base and improving online presence.
- Executed email marketing campaigns and produced event graphics, enhancing marketing efforts and generating leads.
I really appreciate all of Kaci’s hard-work in taking the initiative and building our tour website and bringing us, our newspaper and magazines, into the social media world. Her extra efforts in creating our numerous social media accounts, connections, and content didn’t go unnoticed. This digital world changes so fast, and she does a great job keeping up with it and learning about all the tools. She’s been a special part of our team and I thank her for all her hard work.
Pete Crow | President
Crow Publications (The Western Livestock Journal)
Creative Services Supervisor
The Daily News, Lee Enterprises
Longview, WA (2010 – 2011)
- Supervised daily workflow, calendar, and productivity of the Graphics Department, ensuring deadlines were met.
- Conducted new hire interviews, orientations, and training.
- Scheduled and built print, digital, email, and social media campaigns.
- Collaborated with editorial and advertising teams to ensure cohesive branding and messaging across all platforms.
“It was a pleasure to work with Kaci at Lee Enterprises. She is an intelligent, creative, personable, innovative, hard working individual, with strong communication and people skills, who was well liked by all. As a supervisor, she had high expectations for her team, but she was also fair and consistent. She was always open to learning new things and taking on additional responsibilities. Kaci handled difficult situations in a calm and professional manner and she utilized appropriate resources, as necessary. We were sad to see her go when she relocated to Colorado, but everyone wished her the best. I highly recommend Kaci and I wish her much success.”
Lori Osborne | Regional Human Resources Manager
Lee Enterprises (The Daily News)
Digital Marketing Specialist
The Daily News, Lee Enterprises
Longview, WA (2009 – 2010)
- Conducted in-depth research on SEO, SEM, social networks, email marketing, and keyword tools to optimize digital marketing strategies.
- Supported 10 Sales Representatives and 3 Department Managers by creating and budgeting marketing proposals, enhancing sales efforts and client acquisition.
- Generated detailed proposals using SugarCRM and APT from Yahoo!, improving sales team efficiency and effectiveness.
“As Circulation Marketing Manager at The Daily News, I worked with Kaci on a variety of marketing collateral. Her work was always exceptional. Whether it was a direct mail piece, free standing insert, or an online campaign, Kaci delivered top quality pieces within deadline and that met specifications. Her work always looked great and included the right balance of creativity to attract customers to our product. I would highly recommend Kaci for any marketing or design campaign.”
Nikkol Nagle | Marketing Manager
Lee Enterprises (The Daily News)
Graphic Designer
The Daily News, Lee Enterprises
Longview, WA (2006 – 2009)
- Designed print and digital advertisements for a daily newspaper, ensuring high-quality visuals that adhered to brand standards.
- Met strict daily deadlines for press and digital content, maintaining efficiency and accuracy under pressure.
- Created a variety of marketing materials including newspapers, magazines, brochures, postcards, datasheets, static and animated website banners, and email marketing campaigns.
“It was my pleasure to work with Kaci at Lee Enterprises. She’s extremely hard-working, dependable, efficient and highly creative in her approach to work. In an environment of frequently changing and tight deadlines, Kaci maintained a professional manner and always got the job done. She never hesitated to take on new responsibilities and often times presented new ideas and alternatives to achieve the end result. I highly recommend Kaci and I’m positive she will be a welcome addition to any organization.”
Mathew Woodard | Creative Services Supervisor
Lee Enterprises (The Daily News)
Marketing & Graphic Design Manager
The Island Casinos
Longview, WA (2005 – 2006)
• Managed and executed marketing for three casino locations.
• Built and maintained company website.
• Designed and distributed signage, mailers, menus, and posters.
• Produced gaming cards, poker chips, player-reward cards and lighted outdoor signage.
• Planned promotions, special events, and holiday marketing.
• Photographed events, menu items, and merchandise for in-house promotions, emails, mailers and website.
EDUCATION
Bachelor of Science
Central Washington University – Ellensburg, WA
• Business/Administrative Management Major
• Information Technology Specialization
• Personal Computer Applications Minor
Digital Marketing Certified
HubSpot Academy – Digital Marketing Fundamentals, Building a Content Creation Framework, How to Find the SEO Strategy that Fits Your Business, Improving Website Performance
Inclusive Leadership Certificate
EdX – ILX2: Inclusive Leadership Training: Becoming a Successful Leader
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